Leading the Way in Healthcare Benefit Plans

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About HCS

Health Cooperative Strategies (HCS) is a leader in designing, building and managing self-funded healthcare plans for associations and their members. The company was started in  2010 and is headquartered in Alpharetta, GA.

The HCS self-funded model brings the economies of scale and cost efficiencies only found with large, self-funded plans to the fastest growing, yet most inefficient market segment, the small to mid-size business sector. The self-funded model is designed to aggregate small to mid-size businesses into common purchasing platforms similar to a “Cooperative”. This allows smaller companies to utilize the strength of their association as a large group to negotiate comprehensive employee healthcare benefits at more competitive rates.

Combining world class service providers with innovative products HCS works with Associations to customize healthcare solutions to best meet the needs of their members. Our solutions provide healthcare services that open doors for employees to engage and better manage their health. Healthier employees reduces absenteeism, increases productivity and contributes to a better, safer work place.

The HCS senior leadership team combines an impressive array of skills and experience under Ken Southerland’s leadership to provide unparalleled healthcare solutions to America’s Associations.

Meet Our Management Team

Ken Southerland 
President & CEO

Ken has redirected his extensive experience in leading teams that design and manage complex global tech industry supply chains to one of the most complex supply chains in America, healthcare. He now combines the knowledge and skills built from providing solutions in the tech industry to connecting association members with world-class healthcare solutions. Health Cooperative Strategies' goal is to go beyond simply providing access to doctors and hospitals by also providing access to resources that help them get healthy, stay healthy and manage conditions that challenge them in life.


Brian Keen 
Founder, Chief Sales & Marketing Officer

Brian has over 20 years experience connecting customers with benefit solutions that meet their needs. He has continued to develop his skills in locating the best benefit products and combining them into leading benefit solutions solutions for his customers. Brian started HCS in 2010 to focus his expertise on delivering healthcare and other benefit solutions to Associations across America.


Ryan Davis
Senior Vice President, Trust Operations

Ryan joined the HCS team with a Degree in Finance,  a Masters Degree in Healthcare Management and several years of experience working with the Georgia Department of Insurance. He has combined that background with his experience at HCS in the startup and management of several self-funded healthcare plans, aka Trusts. His  position as the leader of HCS Trust Operations leverages all of his experience for the benefit of our customers.


Alex Diehl
Vice President, Marketing & Sales Services

Alex has over 20+ years of executive level sales experience in the financial, real estate and healthcare industries.  Alex has successfully developed and managed top line revenue generating sales channels within start-ups to large corporations.    For the past 5 years, he has worked closely with Health Cooperative Strategies in numerous capacities and brings a deep understanding of the MEWA, self-insured markets and related products.


Katie Junior
Director of Financial Services

Katie leads the Financial Services team in overseeing the daily accounting functions, preparing monthly, quarterly and annual financial statements and adhering to statutory requirements. Katie joined HCS experienced  auditing domestic and international clients using GAAP or Statutory accounting for a major CPA firm in Atlanta. Her experience auditing multiple employer welfare arrangements, healthcare, private equity funds and employee benefit plans helps Katie deliver reliable financial reporting for our customers and state and federal regulators.